“Plus size shoppers and plus size bodies are the second class citizens of the retail world.” (Quote by me, but I am SURE I am not the first person to say or feel this! )
I am sure I do not have to tell any of you about being a second class consumer. If you’re like me, you’ve been plus size since the days your Mom was taking me you to Sears & Roebucks to try on “Toughskins” in size “husky” every year for back to school shopping. What a nightmare that was. I am scarred for life from those traumatic adolescent experiences. That was about 35 years ago and it’s not that much better now in 2014 when I shop at the typical retail stores like Macy’s,Target, Nordstroms and JC Penney.
How many times have you had to walk a half a mile to get to the plus size department at your local retailers. I am so OVER having to scrounge around and dig through racks and racks to find stylish, contemporary clothes that fit my fat, thick, curvy body. Clothing and lingerie in our size is always at the BACK of the store. Or in the BASEMENT.
And I am over walking by rows and rows and racks and racks sutffed full of clothing options that are designed for my thinner sisters. I am thrilled for them, but it really stings when I see thousands of items for them and then like in the case of Targets’s plus size clothes/department, 3 paltry racks for me. (Next to the maternity clothes, no less.) And if you haven’t read about Garner Style’s boycott of Target, here is the link. Chastity, Garner Style founder is also fed up!
Recently, I was at one of our local Macy’s looking for a new leather jacket. I literally had to walk a half a mile from the parking lot to the plus size department which was 2 floors down in the basement on the opposite side of the store! Just to get to clothes and jackets that would fit me. (My phone has a pedometer on it. Great exercise, but not what I was looking for at that moment, ya know? ) When I worked in high tech (before I opened Curvy Girl), I use to spend so much time in this department at Macy’s. It was always so humiliating having to walk through the entire store down two floors to find what I need to wear to work.
“…the average American woman is a size 14, and plus-sizes, often classified as 14 to 34, account for 67 percent of the population, according to Houston-based Plunkett Research.” (Bloomberg News is the source of this quote.)
So, the Macy’s trip set me off. And then I visited my local Frederick’s of Hollywood at a different mall a week later. I don’t want to call out which mall I was at because the ladies that work at this particular Frederick’s were lovely. But you know what wasn’t so lovely?
What wasn’t so lovely and was downright humiliating and awkward was WHERE the Fredrick’s of Hollywood stored their plus size lingerie.
I was looking for g-strings and thongs in my size. Their website says they carry lingerie 1x Continue reading